I sent the following e-mail to my colleagues this morning. Seems an innocent enough draft for a blog post, right?

We’re delighted here at Sportsmate Mobile to bring you our first blog post of 2012.

No longer will you be without a suite of sporting apps in your pocket and have to ask
strangers the score when your favourite team is playing and you can’t be there.

To help us make the best product possible that reflects the sports you know and
love, we are intent on using all available social and digital media platforms to keep
you all informed and up to date. It’s very important to us that our customers
know everything about our products and subsequent updates.

The Round 1 action isn’t far away, so let’s explore Rugby League and Aussie
Rules Live for the 2012 seasons, including some of the new additions to the app
and everything that you have come to expect from us over the years.

So many people have been in touch with their feedback and we thank them all.
Do you know that every single one of your submissions is read by our team?
I wish we could implement absolutely everything, but it’s not always possible.
A number of restrictions can prevent us from doing certain things, but our
full coverage of the AFL season won’t be diminished by this fact and our
commitments to you – our fans – will not waver!

What we heard from you in the off-season was a demand for more stats and
I’m hopeful that our latest updates have catered for this wish. If you were
thinking we would beef up our match-day engine too, you were absolutely right!

Of course we can’t tell you everything just yet (still tinkering with a few things), but
you will be the first to know when everything is submitted for approval. We know you
wouldn’t tell anyone, but we have to keep it hushed for now but can’t wait for you to
get your hands on it!

This year’s version will be bigger and better, but the fundamentals won’t deviate
from the 2011 edition that you were all so fond of (thanks for making it so popular).
Any time you have feedback on what we’re doing with our various apps, or any
other matters to raise, please don’t hesitate to get in touch! Don’t be “that
guy” who has issues with our product but doesn’t communicate. We love to chat!

I want you to know that our team will always respond to your query if you
just drop us a line. We’re online seven days a week and (to speak colloquially),
wanna do everything we can to help you get the most out of our apps.

Tell your friends and family about what we do, because our fans – that’s
you – are our biggest asset. We can’t do this without you guys and don’t know
how our apps would prosper without your downloads and feedback.

I’m going to wrap this up here. Sorry it might have been a bit vague, but we have a
feeling that the 2012 version of our sporting apps will be the best yet (so you’ve
gotta go and get them if you haven’t done so!)

Make sure you stay in touch all the way throughout the season. Remember that
you are our primary motivation for continuing to enhance our work and we
understand your desires for fast, visually appealing and informative sporting products.

Ok… now go back and only read the FIRST WORD of every line, then click here to see what else we have in store.

Friday, January 13th, 2012, 9:36 am   |   Announcements  |  RSS feed |  Respond  |  Trackback